I contributed to the redesign and redevelopment of Themekraft, a WordPress-focused product company, known for its themes and plugins. The project was a full renovation of the existing site, aimed at improving performance, user experience, and content structure.
Key Contributions:
- Site Rebuild Using Bricks Builder: Leveraged Bricks for a modern, performance-optimized and flexible layout system.
- Advanced Filtering with FacetWP: Implemented FacetWP to enable dynamic filtering for blog posts and project listings, enhancing usability and content discoverability.
- Freemius Integration: Integrated Freemius to handle licensing, user accounts, and product distribution efficiently.
- Performance and UX Improvements: Focused on optimizing page speed, responsive design, and intuitive navigation to modernize the user experience.
- Migration and Cleanup: Carefully handled migration from the old site to preserve SEO value and ensure a smooth transition.
This project was a significant technical and strategic challenge due to its scale and the legacy content involved. The result was a faster, cleaner, and more user-friendly site aligned with Themekraft’s current brand and goals.
